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Downsize (automobile)
Downsizing in the automobile industry is the practice of redesigning a vehicle to retain the interior volume, and often the nameplate and styling of a larger car to a smaller, more efficient platform. It was common in the 1970s following the 1973 oil crisis.
General Motors was among the first to announce a downsize strategy for the whole company as a response to demand for smaller more efficient cars.〔(Chevrolet – the Story of a Global Brand )〕 An alternative strategy was to simply rebadge or mildly restyle smaller vehicles, as nameplates such as the Ford LTD and Plymouth Fury were applied to smaller platforms.
The term engine downsizing is used when the car itself remains the same size but the engine is reduced, with the aim of making the vehicle more efficient.
==Research and progress==
The University of Bath published research carried out by its Powertrain and Vehicle Research Centre which demonstrated that it is possible to reduce engine capacity by 60% and still achieve the torque curve of a modern, large-capacity naturally-aspirated engine, while encompassing the attributes necessary to employ such a concept in premium vehicles.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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